Sweet Auburn Springfest 2010

Local business leaders, entertainers, artists, civil rights advocates and community activists are set to help emphasize and recognize historical African-American culture and commerce during this year's "grandest festival of the year on the greatest street on the planet."
Culminating on Mother's Day, adults and children of all ages will be able to join in merriment of the 26th annual Sweet Auburn SpringFest, the gathering held to assist in celebrating Atlanta's ethnic historicity, thereby, remembering… Show more yesteryear's thriving Auburn Avenue. In the 1940s, '50s and '60s, successful African-American-owned businesses and entertainment venues led to Fortune magazine describing Auburn Avenue as the riches “Negro” street in the world.

The Sweet Auburn Springfest is produced by the Spirit of Sweet Auburn for the purpose of supporting the business development, branding and marketing of the district. Two major projects include transforming the Auburn Avenue viaduct into an outdoor international music café and arts and craft market. The massive wall that spans the viaduct will become a mural with electronic displays telling the Sweet Auburn story. The second mission is to establish Auburn Avenue as the Beale Street, Bourbon Street, Church Street Station of Atlanta. The preferred destination for both tourist and residents.

From May 7 - 9, festival attendees will be able to enjoy a number of festival venues that include the Atrium's Artist Market, the Business and Technology Expo, the South’s Largest outdoor Health and Fitness Fair, A Active Senior's Pavilion, the Sports Carnival, a Literary Marketplace, the Kids Fantastic Fun Zone and the Just For Women’s EXPO. Some of the nation hottest new talent will perform on eight stages of continual entertainment. Artist are coming from as far away as London, Jamaica and from across the country. The festival producers are proud of the tradition of providing opportunities for a wide variety artist representing diverse genres

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